Advice from Albert Pastor Expert in Web Marketing, with more than 10 years of experience.

Although it is true that it has not been long since that Web 1.0 through which we could never imagine that we could "coexist" in an ecosystem like the current one, it is also a reality that the arrival of corporate blog opened a world for us back to interaction.

And it is precisely the interaction that has resulted in that mythical and persecuted phrase of "selling online" to acquire a real meaning.

Selling online has been “El Dorado” pursued by all those who, in one way or another, were visionaries of what the network would be like and today, a few years later, after the emergence of social networks and the rise of online marketing, businesses based on Internet sales continue to rise and, what is even more important… they are consolidated as the philosopher's stones of the new production model, essential in what is already consolidated as; social economy.

But in addition to Web positioning, in addition to Google advertising and the increase in business figures caused by the rise of social networks and, specifically, advertising based on geolocation ... can you really sell online?

The answer is a resounding YES ... but how do you do it? ... we give you 10 infallible keys and an additional one where we start:

Today the network has become synonymous with efficiency and quality, social SEO, the latest Google modifications regarding quality and the inclusion of reputation as an essential variable to achieve a good presence ... a good positioning, place us before a model that requires entrepreneurship as a way of life.

• Constancy

• Perseverance

• Commitment

And ... bet on the quality of the service provided

They are essential for a successful Internet sales business.

And also ... what can we do?

1.-Company blog,corporate portals are essential to achieve an online reputation. It is only through the content that the necessary loyalty is achieved so that the jump to social media is already made, with a network linked to the brand. Without content, it is not possible to achieve a good position within the market, which prevents us not only from reaching our potential clients, but also from being close to the competition.

The quality content contained in the corporate portal is the basis on which online businesses are sustained.

2.-Design,Although it is true that it is not necessary to make an exorbitant investment in design ... it is also a reality that aspects related to loading speed, easy and intuitive navigation and security related to online payments, are aspects that cannot be avoided when looking for a successful internet sales business.

3.-Usability, customers who leave ... due to confusing messages ...

Usability is another one of those variables that you must inevitably pay attention to. If customers are not comfortable, they will just leave. Pay attention to relevant aspects such as contact details, they make a difference.

4.-Content quality

The content, of course ... if we need a Web portal, we need content and, if it is not attractive, if it does not unleash the need, if it fails to capture the interest of users, they simply will not be loyal and therefore the final purchase will not it will be possible.

The messages today should not focus on selling, but on creating the need, and for this it is necessary to convey who the brand is and what it does, what is the added value of the products and what is the opinion of the brand on the market.

5.-Advertising and reputation

The reputation concept is widely used at the present time, easy to understand and reach that help us to establish the relevance of online advertising; SEO, SEM, quality links ... are all relevant actions if you want to reach more potential customers.

We will continue with the next five steps to achieve increased Internet sales, a path based on efficiency that can only be achieved through constant work.

We were also talking about the importance of advertising as a synonym of reputation, and that is ... despite traveling through a virtual ecosystem, it is no less the fact of knowing that behind each click, there are people and the challenge of becoming efficient in a way intact, so that sales on the Internet today are conditioned on the ability of brands to generate trust, that is the best added value and what encourages the purchase decision.

In the next post we will put the following 5 keys to sell online