The Mobile Applications Market: Statistics, Trends and Analysis

The global market has seen a tremendous increase in the number of smartphone users. You can't understand the trends in mobile app development in 2017 unless you look at the statistics. The first section of this article focuses on mobile app usage statistics. The second part pays close attention to the trends in mobile app development for 2017.

Mobile application consumption statistics in the global market

The increasing number of smartphone users in the world market has led to a huge increase in the number of applications that consumers use on their phones. Apple's App Store has about 2 million of these applications, while Google has more than 2.2 million applications. This number is expected to increase in the future.

The infographic GO-Globe released also indicates that the general use of mobile apps is on the rise. Smartphone users understand the critical role applications play in helping customers access essential information. According to these statistics, 52% of the time people spend on digital media is on mobile applications. This aspect clearly indicates that companies are generating a large amount of revenue from the use of mobile applications.

According to the comScore report, the number of mobile users surpassed desktop computer users in 2014. Gartner's prediction is that more than 268 billion mobile downloads will generate revenue of $ 77 billion in 2017. Estimated revenue of global mobile apps were $ 35 billion in 2014, in 2015, $ 58 billion in 2016, and a predicted $ 77 billion in 2017, as mentioned above. Statistics indicate that people who fall into the 18-24 age group use more mobile apps than any other age group. They are closely followed by 25 to 34 years, 35 to 44 years, 45 to 54 years, and then more than 55 years, respectively. The implication is that companies using mobile applications will target the middle generation more than the younger and older generations.

According to these statistics, women spend more time on the mobile web and mobile applications than men. In addition, the average time people spend on applications increased by 20% between 2014 and 2015. Statistics also reveal that people spend 43% of their mobile application time on games, 26% on social networks, 10% on entertainment and the 10% in Utilities, 2% in news and productivity, 1% in health and lifestyle, and 5% in others. It's no wonder the number of mobile app games available has risen -85% of people prefer native apps to mobile websites.

When it comes to growth in time spent on mobile apps, music is on the 79%, health and fitness on the 51%, social media 49%, travel 28%, entertainment 22%, sports 16%, gaming 15% 14% . The percentage of mobile applications that were only used once reduced to 20% in 2015 after improving to 22% in 2014. The percentage of applications used more than 11 times increased by 39% in 2014. These statistics can now help us determine the 2017 Trends of the mobile application.

VR and AR enabled chats

Introducing this concept may remind you of the Pokémon craze that everyone was behind. It allowed humanity to witness the power of Reality apps. Currently, the number of applications that implement virtual and augmented reality is on the rise. This increase is expected to produce incredible results in 2017 and for years to come. They will transform the way we interact with software systems and with each other.

Domination of the Internet of Things

IoT applications play a critical role in our everyday lives. This aspect will continue to play an important role in the development of mobile applications in 2017. The benefits and revenues of IoT have been increasing and the trend is expected to continue in 2017. Most of the companies in the automobile, smart homes, the Education, Safety and Health are experimenting with IoT and have had very positive results. The implication of this trend is that the IOT will be a big move in 2017.

A more satisfying user experience (UX)

The main focus of mobile application development is the user experience. This year we will see the improvement of this feature in a more innovative and practical way. It is much easier to use mobile applications, and people tend to stop using any application that gives them an unpleasant experience. Therefore, the development of mobile applications in 2017 will pay more attention to the user's point of view.

The security and privacy of mobile applications

The number of security attacks and threats have inevitably hit the mobile application industry given its enormous growth. We expect stronger growth from the built-in security features of iPhone and Android applications. App developers will focus on including data encryption in upcoming mobile apps. Mobile app security is at the center of attraction for mobile app makers 2017.

Reign of Location Based Services (LBS) continues

Most mobile devices now have GPS capabilities. There will be further evolution of LBS to provide users with real-time information in 2017. We expect interest in location-based applications to flourish in 2017 more than ever. Some of the key areas that we will find the most use for LBS include tourism and travel, navigation, security features, retail offerings, the specific location of payment portals, and indoor mapping, to name a few. . Major tech giants have made big purchases in the LBS space and the popularity of Beacon technology is on the rise. Hardware developers and companies can also thrive in this area as this technology drains battery life.

The Chatbots Trend

Most people see chat bots as a fun and easy way to help them with digital tasks. The most famous chatbots on the modern market include Allo, Alexa, and Siri. Most mobile app developers struggle to understand how chatbots work. In 2017 we will see that most of them work to make chatbots look like humans in the pattern of speech and personality recognition, which leads to smoother interactions.

conclusion
According to statistics, the use of mobile applications has been on the rise and 2017 will continue to see an increase in the development of mobile applications in the world market. Some of the trends to watch out for in 2017 are VR and AR chats, dominance of the IoT, a more satisfying user experience, increased security and privacy of mobile applications, improved LBS and chatbots. These application trends will see mobile Applications continue to generate a lot of revenue and profits around the world.

Compilation of article published by Rahis Saifi in : The 2017 Mobile App Market: Statistics, Trends, and Analysis